Description:

Market research is the key to effective communication between buyers and sellers. This course provides specific strategies for conducting and leveraging effective market research for the meaningful exchange of information between buyers and sellers to produce the best contract outcomes.

Intended Audience: contracting buyers and sellers

Level of Difficulty: Intermediate

Learning Objectives:

1. Translate market research into effective communication strategies;
2. Align communication strategies with the rules governing buyer/seller exchanges; and
3. Interpret government vendor communication plans.

CMBOK Competencies:

• 2.0 - Pre-Award
• 2.1 - Plan Solicitation
• 2.2 - Requesting Offers
• 2.3 - Plan Sales 

Presenter:

• Shene Commodore, CPCM, Fellow, President, Commodore Consulting, LLC

Credits: 2 CPE/CLP

Cost: 

• $180 member/ $230 non-member

Course Access:

• After registration, to access your course, visit My Virtual Training. 
• *Note: you must be logged into your NCMA profile to access your courses on My Virtual Training.