Level Up Your Market Research Game: From Strategies to Hacks

Description:

Whether you are a Program Manager, Contracting Officer, Contracting Officer’s Representative, or Industry professional, join this virtual training for powerful market research practices. Top acquisition leaders know that dialogue and industry engagement are the key to making connections and gaining new information. Stop the paper passing and lay the groundwork for better communication.  

Often, industry is working on advancements that are not yet public. Market research can identify previously unknown tripwires and risks  – so you’re prepared to dodge them. Benefit by tapping into vendors’ discretionary energy. Engaged vendors provide fresh, innovative ideas that are focused on meeting your needs.

The session will introduce 7 innovative Market Research Techniques that go beyond the tried-and-true methods, including:

1. Roundtable with Professional Associations
2. Lightning Networking Sessions
3. University Partnerships
4. Technical Demonstrations for IT
5. Program Manager Question and Answer
6. White Paper RFI
7. Technical Exchanges
   

• Instill confidence in the contracting process by understanding the market landscape.
• Learn to select the techniques that play to your team’s strengths and preferences to lead them on the path to mission success.

Presenters:

• Kelly Horinek, CPCM, Principal, Acquisition, Strategy & Management Department, The MITRE Corporation
• Patricia McDermott, The MITRE Corporation 

 CMBOK Competencies:

• 1.1 Skills and Roles
• 2.0 Pre-Award

Cost: 

•  $55 Member/ $69 Non-Member

Course Access:

• After registration, to access your course, visit My Virtual Training. 
• *Note: you must be logged into your NCMA profile to access your courses on My Virtual Training.
• The Join button will become active 30 minutes before the start of the event.

Connectivity Requirements: 

• This training is conducted through My Virtual Training and presented via Zoom. 
• *Note: Ensure all pop off blockers are disabled.
• To have all the Zoom features available during the live virtual training, we recommend using the most up-to-date version of Zoom for your system. System Requirements can be found here.