Recorded on 12/03/2020

Description:

This recorded session discusses the application of sound market intelligence tactics, techniques, and procedures in real-world situations. The panel will discuss how to arrange disparate market intelligence products into actionable acquisition plans and products. The panel will discuss best practices, benefits, and lessons learned from applying market intelligence correctly and incorrectly at an enterprise buying level within the federal government.

Intended Audience: Government contractors, contracting specialists

Level of Difficulty: Beginner

Learning Objectives:

1. Garner the ability to synthesize various market intelligence artifacts into direct acquisition actions.
2. Identify and examine potential use cases for market intelligence in strategic, operational, and tactical sourcing decisions.
3. Explain the benefits of robust market intelligence at an enterprise-level.

CMBOK Competencies:

• B - Management
• B.1 - Business Management

Presenters:

• Maj Dan Finkenstadt, ASAF, PHD
• Maj Tom Kellerman, USAF
• Mr. Pete Guinto, USAF, JD
• Mr. Kevin Herstine, USAF
• Dr. Beth Rairigh, USA

Credits: 1 CPE/CLP

Cost:

• $0 Regular, New Professional, Retired and Student Members
• $37 Affiliate Members
• $47 Non-Member

Course Access:

• After registration, to access your course, visit My Virtual Training. 
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